About Us

Lynchpin Research, a joint venture of Lynchpin Media and Newage Prose, is an independently owned research and analytics company with offices the Middle East and UK.

Lynchpin Research addresses the great difficulty faced by many organisations who need the latest, accessible, affordable and usable information on technology trends for the Middle East. We address those needs through both our standard and bespoke research services, which have been designed to help our clients get the best ROI from their investments in this market. Our research uniquely provides our clients with contacts and purchasing timelines.

With its association with Lynchpin Media and Newage Prose, Lynchpin Research is also ideally positioned to offer expert marketing guidance and connect your brand with the key decision-makers and influencers in the Middle East.

Mission

To offer our clients effective Research and Analytics solutions which help them identify and create business opportunities.

Vision

Middle East end user organisations expect the best IT solutions for their business.
IT organisations need to know what are the needs of their customers.

To achieve these goals, no organisation who is operating in the Middle East Market should be excluded from access to effective Research and Analytics, for the want of budget, time or skills to deploy.

Services

SURVEYS

We will survey End Users (EUs) to understand the investments they have made in 2014, planned investments in 2015 and rationale for said investments. The survey will start post Gitex 2014, giving EU decision makers the opportunity to consolidate their thoughts around key technology topics.

INDUSTRY REPORTS

Sometimes you need market data to back up a current or future project and you can’t find the right information, or what is available is too limited and/or costly. Maybe you’re looking for market information on spending trends and future CIO investments in a particular country or trying to understand the buying process for a new product release – a bespoke survey with Lynchpin Research can be the answer.

MARKET INTELLIGENCE

Lynchpin Reseach will understand your objectives then develop a report in terms of content and questions that will enable these to be met in an agreeable timeline.

Our researched reports offer a flexible and responsive method of understanding market trends and pinpointing areas that end users are looking to invest in.